Pricing Models
Agency contracts and scope
An agency agreement should make everyday collaboration predictable.
Desk
Desk Commercials
Examines agency pricing models, contracts, scope definition and renewal decisions for Australian buyers.
Pricing Models
Agency pricing and commercial models
Understand agency fee models, identify costs outside the service fee and compare the complete commercial commitment.
Renewal Decisions
Agency renewal decisions
Decide whether to renew, re-scope, test the market or end an agency engagement using past delivery, future needs and proposed terms.
Pricing Models
Agency reviews and rating methodology
How to judge the scope, evidence, rating method and limits of an agency review or comparison.
Renewal Decisions
Asking an agency to explain uncertainty rather than hide it
Ask an agency to distinguish observations, interpretations and reporting limits, then agree when to act or review again.
Proposal Comparison
Comparing a low headline quote with the complete scope
Test whether a low agency quote still saves money after essential missing work and other relevant costs are confirmed.
Renewal Decisions
Comparing renewal with a competitive agency review
Decide when an incumbent offer, focused benchmark or competitive agency review can answer the next buying question.
Proposal Comparison
Re-scoping a retainer after business priorities change
Replace an outdated agency retainer plan with agreed outputs, dependencies, capacity, fees and an effective date.
Pricing Models
Retainer, project and hourly agency fees compared
Compare agency retainers, fixed project fees and hourly rates by the work purchased, cost triggers and controls each model needs.
Renewal Decisions
Reviewing an agency against the original engagement goals
Reconstruct agreed goals, delivery obligations, client inputs and evidence before judging an agency’s past work.
Renewal Decisions
Reviewing cancellation and notice terms
Cancellation terms should tell both parties what happens if the work ends early.
Pricing Models
Separating media spend from agency service fees: bill check
Distinguish ad purchases from agency work, check who pays the platform and reconcile approved spend with billed costs.
Proposal Comparison
Separating paid listings from editorial assessments
How to identify sponsored agency placements and keep their presentation separate from evidence-based editorial reviews.
Pricing Models
Spotting assumptions hidden in an agency quote
Find volume, client-work, cost and tax assumptions in an agency quote, then resolve material gaps in writing.