Proposal Comparison
Building a shortlist scorecard from agreed requirements
Create an agency shortlist scorecard with essential gates, evidence-based criteria and a clear way to handle unknowns.
Section
Proposal Comparison
Proposal Comparison
Choosing a digital agency in Australia
A practical way to shortlist and choose an Australian digital agency by matching the team, evidence and working arrangement to your business need.
Proposal Comparison
Comparing a low headline quote with the complete scope
Test whether a low agency quote still saves money after essential missing work and other relevant costs are confirmed.
Proposal Comparison
Comparing agencies for a multi-location business
Compare agencies on location information, local exceptions and the customer journey across a multi-location business.
Proposal Comparison
Comparing agency proposals
Compare agency proposals on scope, approach, team, dependencies and total cost. Clarify gaps and record a decision you can explain.
Proposal Comparison
Comparing deliverables rather than proposal length
Turn proposal language into a deliverable matrix. Check the form, extent, completion conditions and owners of each output.
Proposal Comparison
Deciding whether to hire an agency or an independent consultant
Choose between an agency and independent consultant by checking the work, implementation capacity, continuity and accountability you need.
Proposal Comparison
Defining what counts as an out-of-scope request
“Out of scope” is useful only when both client and agency can identify it before work starts.
Proposal Comparison
Explaining why an agency comparison may not fit every buyer
Check an agency comparison's intended buyer, service scope, inclusion rules and evidence before using its results.
Proposal Comparison
Re-scoping a retainer after business priorities change
Replace an outdated agency retainer plan with agreed outputs, dependencies, capacity, fees and an effective date.
Proposal Comparison
Reviewing data sources behind agency performance reports
Trace agency report figures to their source, check metric definitions and reconcile differences without hiding them.
Proposal Comparison
Separating paid listings from editorial assessments
How to identify sponsored agency placements and keep their presentation separate from evidence-based editorial reviews.