Desk Commercials
Pricing, contracts and scope
Examines agency pricing models, contracts, scope definition and renewal decisions for Australian buyers.
Agency Review Desk
Guides Australian buyers through selecting, briefing, comparing, contracting and managing digital agencies, including review methodology and commercial models.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Agency Review Desk helps Australian organisations choose and manage digital agencies with more evidence and less guesswork. It covers writing a brief, comparing proposals, reading pricing and commercial models, checking capability, onboarding a new agency and reviewing performance at renewal. The focus is on decisions buyers actually have to make, including when to change agencies.
Written for Australian marketing leaders and procurement teams hiring agencies.
- 01Agency Briefs
- 02Proposal Comparison
- 03Pricing Models
- 04Capability Checks
- 05Agency Onboarding
- 06Renewal Decisions
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Desk Relationships
Onboarding, reporting and management
Focuses on agency onboarding, reporting, accountability and the day-to-day management of a relationship.
Desk Selection
Briefs, proposals and capability checks
Covers writing agency briefs, comparing proposals and checking experience and capabilities by service.
How we work
Written for the people who decide
Briefs, proposals, pricing and accountability when selecting an agency. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.