Capability Checks
Agency quality assurance
Check agency deliverables against agreed requirements, verify consequential work and record a clear acceptance decision.
Section
Capability Checks
Capability Checks
Asking reference customers useful questions
Prepare an agency reference call that tests scope, delivery, problem handling and the experience of working with the team.
Capability Checks
Assessing an agency's technical SEO evidence
Check an agency's technical SEO issue trail, diagnosis and handover without treating indexing or ranking as guaranteed.
Capability Checks
Assessing technical work without pretending to be the specialist
Ask for a traceable change, bounded verification and specialist review where needed before accepting agency technical work.
Capability Checks
Checking a campaign launch before approving spend
Review campaign assets, destinations, settings, conversion actions and spend authority before giving launch approval.
Capability Checks
Checking a design agency's handover standards
Review a design agency's sample handover for screen states, assets, accessibility decisions and implementation questions.
Capability Checks
Checking agency experience
Check an agency’s relevant work, customer references and proposed team against the assignment you need delivered.
Capability Checks
Correcting an agency profile after receiving reliable new information
How to check new evidence, update an agency profile and explain a material correction to readers.
Capability Checks
Distinguishing agency activity from business impact
Separate delivered work, exposure, response and business outcomes so an agency report does not overstate its impact.
Capability Checks
Distinguishing agency team experience from company branding
Find out whether the people proposed for your account have the experience, roles and availability your project needs.
Capability Checks
Evaluating a content agency's editorial process
Assess a content agency's briefs, factual review, editing, approvals and final proof before choosing a team.
Capability Checks
Evaluating case studies without accepting every result claim
Examine an agency case study’s role, measurement and result claims without treating a past outcome as a forecast.
Capability Checks
Evaluating partners for a complex B2B service
Evaluate an agency for a complex B2B service through buyer questions, claim review, specialist input and the sales handoff.
Capability Checks
Reviewing a paid media agency's reporting transparency
Inspect a paid media agency's sample report for conversion definitions, account changes, cost records and uncertainty.
Capability Checks
Reviewing agency capabilities by service
Assess an agency's technical SEO, paid media, content and design capability using evidence suited to each service.
Capability Checks
Separating a performance problem from a poor brief
Compare the brief, delivered work, client inputs and outcome measure before deciding what to correct in an agency engagement.
Capability Checks
Specialist agency versus full-service agency
Compare specialist and full-service agencies by the depth of work required, the coordination your team can provide and who owns each handover.