Fixing agency profiles with new facts: Identify the exact published claim and test new evidence against it; Correct material errors promptly and explain changes affecting reader judgement; Record earlier version, reason for change, and decision details
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Capability Checks

Part of Agency reviews and rating methodology

Correcting an agency profile after receiving reliable new information

How to check new evidence, update an agency profile and explain a material correction to readers.

When credible new information challenges an agency profile, identify the exact published claim and test the new evidence against it. Correct a material error promptly and explain any change that affects the reader's judgement. Record the earlier version and the reason for the decision.

Compare the report with what was published

Record the profile, passage, report date and material supplied. Check the wording and qualification readers saw at the time. A service change today does not necessarily make an accurately dated earlier statement wrong. An incorrect account of who performed a project may have been wrong from the start.

FindingResponse to consider
Clear factual errorCorrect it and decide whether readers need a visible note
Accurate when published, now outdatedUpdate the current fact and show the update date
Credible but unresolved challengeInvestigate and qualify or hold the affected claim where warranted
Disagreement with an assessmentRevisit the criterion and evidence; revise the judgement if its basis changes

The significance of the claim determines how visible the remedy should be. The table is a decision aid, not an automatic rule.

Verify the new information

Ask what source can establish the new fact. An agency statement may establish what it currently offers. A disputed project result may require its definition, dates and the agency's role.

Seek other relevant accounts when a material claim depends on them, and record what could not be checked. A complaint alone is not proof.

Keep a copy or version record of the existing page while investigating. If a prominent claim cannot currently be supported and risks misleading readers, withdraw or qualify it and record why. Avoid silently replacing one uncertain statement with another.

Make the public remedy complete

Correct the profile and any summary or comparison that repeats the error. Add a dated note explaining a change that materially affects how readers would understand the agency. A spelling fix may need no prominent notice; a changed rating, service scope or claimed result calls for a clearer explanation and a review of related judgements.

Place the new qualification beside the affected claim. A correction note cannot fix a headline or score that still gives the wrong impression. Record the previous wording, new evidence, decision, editor and publication time. Check the revised page and reused excerpts after the change.

Australian Press Council principles call for a correction or other adequate remedy when material within the Council's jurisdiction is significantly inaccurate or misleading. They are an editorial reference here; this site's jurisdiction has not been established. The ACCC's separate advice about false customer reviews addresses a different format and should not be treated as a correction rule for editor-authored profiles.

Tell the person who reported the issue what was decided and, where useful, what remains unverified. A decision to retain the original wording should rest on the evidence, not on whether the report was favourable to the publisher.

Key Regulatory Guidelines for Profile Corrections in Australia

Australian Press Council Principle
Correction or adequate remedy required for materially inaccurate or misleading content
ACCC Guidance on False Claims
Applies to customer reviews; not a rule for editor-authored profiles
ACCC on Online Reviews
Addresses false or misleading claims in user-generated content

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