Pricing Models
Agency contracts and scope
An agency agreement should make everyday collaboration predictable.
Section
Pricing Models
Pricing Models
Agency pricing and commercial models
Understand agency fee models, identify costs outside the service fee and compare the complete commercial commitment.
Pricing Models
Agency reviews and rating methodology
How to judge the scope, evidence, rating method and limits of an agency review or comparison.
Pricing Models
Retainer, project and hourly agency fees compared
Compare agency retainers, fixed project fees and hourly rates by the work purchased, cost triggers and controls each model needs.
Pricing Models
Separating media spend from agency service fees: bill check
Distinguish ad purchases from agency work, check who pays the platform and reconcile approved spend with billed costs.
Pricing Models
Spotting assumptions hidden in an agency quote
Find volume, client-work, cost and tax assumptions in an agency quote, then resolve material gaps in writing.