Renewal Decisions
Agency renewal decisions
Decide whether to renew, re-scope, test the market or end an agency engagement using past delivery, future needs and proposed terms.
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Renewal Decisions
Renewal Decisions
Asking an agency to explain uncertainty rather than hide it
Ask an agency to distinguish observations, interpretations and reporting limits, then agree when to act or review again.
Renewal Decisions
Comparing renewal with a competitive agency review
Decide when an incumbent offer, focused benchmark or competitive agency review can answer the next buying question.
Renewal Decisions
Reviewing an agency against the original engagement goals
Reconstruct agreed goals, delivery obligations, client inputs and evidence before judging an agency’s past work.
Renewal Decisions
Reviewing cancellation and notice terms
Cancellation terms should tell both parties what happens if the work ends early.