Capability Checks
Agency quality assurance
Check agency deliverables against agreed requirements, verify consequential work and record a clear acceptance decision.
Desk
Desk Selection
Covers writing agency briefs, comparing proposals and checking experience and capabilities by service.
Agency Briefs
Agency search by project type
Search for an agency by the evidence needed for a website rebuild, multi-location business, complex B2B service or limited pilot.
Capability Checks
Asking reference customers useful questions
Prepare an agency reference call that tests scope, delivery, problem handling and the experience of working with the team.
Capability Checks
Assessing an agency's technical SEO evidence
Check an agency's technical SEO issue trail, diagnosis and handover without treating indexing or ranking as guaranteed.
Capability Checks
Assessing technical work without pretending to be the specialist
Ask for a traceable change, bounded verification and specialist review where needed before accepting agency technical work.
Proposal Comparison
Building a shortlist scorecard from agreed requirements
Create an agency shortlist scorecard with essential gates, evidence-based criteria and a clear way to handle unknowns.
Capability Checks
Checking a campaign launch before approving spend
Review campaign assets, destinations, settings, conversion actions and spend authority before giving launch approval.
Capability Checks
Checking a design agency's handover standards
Review a design agency's sample handover for screen states, assets, accessibility decisions and implementation questions.
Capability Checks
Checking agency experience
Check an agency’s relevant work, customer references and proposed team against the assignment you need delivered.
Proposal Comparison
Choosing a digital agency in Australia
A practical way to shortlist and choose an Australian digital agency by matching the team, evidence and working arrangement to your business need.
Agency Briefs
Choosing an agency for a limited pilot project
Choose an agency pilot with a clear decision, bounded deliverables, an understandable quote and a separate choice about wider work.
Proposal Comparison
Comparing agencies for a multi-location business
Compare agencies on location information, local exceptions and the customer journey across a multi-location business.
Proposal Comparison
Comparing agency proposals
Compare agency proposals on scope, approach, team, dependencies and total cost. Clarify gaps and record a decision you can explain.
Proposal Comparison
Comparing deliverables rather than proposal length
Turn proposal language into a deliverable matrix. Check the form, extent, completion conditions and owners of each output.
Capability Checks
Correcting an agency profile after receiving reliable new information
How to check new evidence, update an agency profile and explain a material correction to readers.
Proposal Comparison
Deciding whether to hire an agency or an independent consultant
Choose between an agency and independent consultant by checking the work, implementation capacity, continuity and accountability you need.
Agency Briefs
Defining the work before searching for an agency
Define the problem, outcome, constraints and internal contribution before looking for a digital agency.
Proposal Comparison
Defining what counts as an out-of-scope request
“Out of scope” is useful only when both client and agency can identify it before work starts.
Capability Checks
Distinguishing agency activity from business impact
Separate delivered work, exposure, response and business outcomes so an agency report does not overstate its impact.
Capability Checks
Distinguishing agency team experience from company branding
Find out whether the people proposed for your account have the experience, roles and availability your project needs.
Capability Checks
Evaluating a content agency's editorial process
Assess a content agency's briefs, factual review, editing, approvals and final proof before choosing a team.
Capability Checks
Evaluating case studies without accepting every result claim
Examine an agency case study’s role, measurement and result claims without treating a past outcome as a forecast.
Capability Checks
Evaluating partners for a complex B2B service
Evaluate an agency for a complex B2B service through buyer questions, claim review, specialist input and the sales handoff.
Proposal Comparison
Explaining why an agency comparison may not fit every buyer
Check an agency comparison's intended buyer, service scope, inclusion rules and evidence before using its results.
Agency Briefs
Preparing the information agencies need to quote accurately
Prepare project volumes, existing assets, client inputs and open questions so agency quotes show what is included and assumed.
Agency Briefs
Publishing an agency review with a disclosed evidence base
A process for recording agency-review claims, checking their support and disclosing what a published review examined.
Capability Checks
Reviewing a paid media agency's reporting transparency
Inspect a paid media agency's sample report for conversion definitions, account changes, cost records and uncertainty.
Capability Checks
Reviewing agency capabilities by service
Assess an agency's technical SEO, paid media, content and design capability using evidence suited to each service.
Proposal Comparison
Reviewing data sources behind agency performance reports
Trace agency report figures to their source, check metric definitions and reconcile differences without hiding them.
Capability Checks
Separating a performance problem from a poor brief
Compare the brief, delivered work, client inputs and outcome measure before deciding what to correct in an agency engagement.
Agency Briefs
Shortlisting agencies for a website rebuild
Shortlist website rebuild agencies by examining their release experience and who would own content, integrations, accessibility and URL changes.
Capability Checks
Specialist agency versus full-service agency
Compare specialist and full-service agencies by the depth of work required, the coordination your team can provide and who owns each handover.
Agency Briefs
Stating constraints without prescribing every solution
Separate firm requirements, preferences and untested assumptions so agencies can propose workable solutions within real limits.
Agency Briefs
Turning a business problem into an agency scope
Translate an observed business problem into agency work packages, deliverables, dependencies and exclusions without assuming the solution.
Agency Briefs
Writing an agency brief
Write an agency brief that explains the problem, desired outcome, scope, constraints and information needed for a useful proposal.