Pricing Models
Agency contracts and scope
An agency agreement should make everyday collaboration predictable.
Archive
October 2026
Agency Onboarding
Agency onboarding
Agency onboarding turns a signed agreement into safe access, shared priorities and a workable first month. It should produce a clear operating arrangement, not …
Pricing Models
Agency pricing and commercial models
Understand agency fee models, identify costs outside the service fee and compare the complete commercial commitment.
Capability Checks
Agency quality assurance
Check agency deliverables against agreed requirements, verify consequential work and record a clear acceptance decision.
Renewal Decisions
Agency renewal decisions
Decide whether to renew, re-scope, test the market or end an agency engagement using past delivery, future needs and proposed terms.
Agency Onboarding
Agency reporting and accountability
Set up agency reporting that connects delivered work, audience response and business outcomes with clear sources, caveats and decisions.
Pricing Models
Agency reviews and rating methodology
How to judge the scope, evidence, rating method and limits of an agency review or comparison.
Agency Briefs
Agency search by project type
Search for an agency by the evidence needed for a website rebuild, multi-location business, complex B2B service or limited pilot.
Agency Onboarding
Agreeing on a realistic first-month work plan
The first month should establish access, a trustworthy baseline and a small set of improvements. Promising a full strategy, new creative, repaired measurement and …
Agency Onboarding
Agreeing who owns creative files and campaign accounts
An agency may deliver finished ads while keeping the editable source files, or manage campaigns in an account the client cannot control.
Renewal Decisions
Asking an agency to explain uncertainty rather than hide it
Ask an agency to distinguish observations, interpretations and reporting limits, then agree when to act or review again.
Capability Checks
Asking reference customers useful questions
Prepare an agency reference call that tests scope, delivery, problem handling and the experience of working with the team.
Capability Checks
Assessing an agency's technical SEO evidence
Check an agency's technical SEO issue trail, diagnosis and handover without treating indexing or ranking as guaranteed.
Capability Checks
Assessing technical work without pretending to be the specialist
Ask for a traceable change, bounded verification and specialist review where needed before accepting agency technical work.
Proposal Comparison
Building a shortlist scorecard from agreed requirements
Create an agency shortlist scorecard with essential gates, evidence-based criteria and a clear way to handle unknowns.
Agency Onboarding
Changing agencies
Plan an agency change around notice, account access, working files, live campaigns and clear responsibilities during the overlap.
Capability Checks
Checking a campaign launch before approving spend
Review campaign assets, destinations, settings, conversion actions and spend authority before giving launch approval.
Capability Checks
Checking a design agency's handover standards
Review a design agency's sample handover for screen states, assets, accessibility decisions and implementation questions.
Capability Checks
Checking agency experience
Check an agency’s relevant work, customer references and proposed team against the assignment you need delivered.
Proposal Comparison
Choosing a digital agency in Australia
A practical way to shortlist and choose an Australian digital agency by matching the team, evidence and working arrangement to your business need.
Agency Onboarding
Choosing a practical agency communication cadence
Set agency check-ins, written updates, response routes and escalation around the decisions your work actually needs.
Agency Onboarding
Choosing a report that connects work to agreed outcomes
Choose an agency report that traces agreed outcomes through delivered work, observed response and the next decision.
Agency Briefs
Choosing an agency for a limited pilot project
Choose an agency pilot with a clear decision, bounded deliverables, an understandable quote and a separate choice about wider work.
Agency Onboarding
Collecting working files and campaign history
Request usable creative files, campaign settings, reports and decision records for an incoming agency, subject to agreement and licence limits.
Proposal Comparison
Comparing a low headline quote with the complete scope
Test whether a low agency quote still saves money after essential missing work and other relevant costs are confirmed.
Proposal Comparison
Comparing agencies for a multi-location business
Compare agencies on location information, local exceptions and the customer journey across a multi-location business.
Proposal Comparison
Comparing agency proposals
Compare agency proposals on scope, approach, team, dependencies and total cost. Clarify gaps and record a decision you can explain.
Proposal Comparison
Comparing deliverables rather than proposal length
Turn proposal language into a deliverable matrix. Check the form, extent, completion conditions and owners of each output.
Renewal Decisions
Comparing renewal with a competitive agency review
Decide when an incumbent offer, focused benchmark or competitive agency review can answer the next buying question.
Capability Checks
Correcting an agency profile after receiving reliable new information
How to check new evidence, update an agency profile and explain a material correction to readers.
Proposal Comparison
Deciding whether to hire an agency or an independent consultant
Choose between an agency and independent consultant by checking the work, implementation capacity, continuity and accountability you need.
Agency Briefs
Defining the work before searching for an agency
Define the problem, outcome, constraints and internal contribution before looking for a digital agency.
Proposal Comparison
Defining what counts as an out-of-scope request
“Out of scope” is useful only when both client and agency can identify it before work starts.
Capability Checks
Distinguishing agency activity from business impact
Separate delivered work, exposure, response and business outcomes so an agency report does not overstate its impact.
Capability Checks
Distinguishing agency team experience from company branding
Find out whether the people proposed for your account have the experience, roles and availability your project needs.
Agency Onboarding
Ending an agency engagement with a clear handover record
Close an agency engagement with a record of accepted work, live activity, files, accounts, information, invoices and open items.
Capability Checks
Evaluating a content agency's editorial process
Assess a content agency's briefs, factual review, editing, approvals and final proof before choosing a team.
Capability Checks
Evaluating case studies without accepting every result claim
Examine an agency case study’s role, measurement and result claims without treating a past outcome as a forecast.
Capability Checks
Evaluating partners for a complex B2B service
Evaluate an agency for a complex B2B service through buyer questions, claim review, specialist input and the sales handoff.
Proposal Comparison
Explaining why an agency comparison may not fit every buyer
Check an agency comparison's intended buyer, service scope, inclusion rules and evidence before using its results.
Agency Onboarding
Giving an agency access without surrendering account ownership
Grant an agency the access needed to do agreed work while keeping a client administrator and a clear exit route. Shared passwords make it hard to see who changed …
Agency Onboarding
Giving consolidated feedback to an agency team
Combine internal comments into one actionable agency response, resolve conflicting instructions and keep final approval clear.
Agency Onboarding
Handling a change of account manager
Use a focused handover to protect live deliverables, approvals, decisions and contacts when an agency account manager changes.
Agency Onboarding
Managing an agency relationship
Set clear contacts, feedback, decisions and escalation paths so client and agency teams can work through changes and delivery issues.
Agency Onboarding
Managing the overlap between an outgoing and incoming agency
Assign live changes, approvals, reporting and incident decisions while outgoing and incoming agencies work through a transition.
Agency Onboarding
Planning a handover without losing access to accounts
Map account administrators, confirm incoming permissions and check Google Ads dependencies before removing an outgoing agency’s access.
Agency Briefs
Preparing the information agencies need to quote accurately
Prepare project volumes, existing assets, client inputs and open questions so agency quotes show what is included and assumed.
Agency Briefs
Publishing an agency review with a disclosed evidence base
A process for recording agency-review claims, checking their support and disclosing what a published review examined.
Proposal Comparison
Re-scoping a retainer after business priorities change
Replace an outdated agency retainer plan with agreed outputs, dependencies, capacity, fees and an effective date.
Agency Onboarding
Recording decisions so scope does not drift
Use a concise decision record to distinguish proposals, approvals and scope changes during an agency engagement.
Agency Onboarding
Recording the approval process in an agency engagement
Approval should connect a named person to a specific version and consequence.
Pricing Models
Retainer, project and hourly agency fees compared
Compare agency retainers, fixed project fees and hourly rates by the work purchased, cost triggers and controls each model needs.
Agency Onboarding
Reviewing a content deliverable against the brief
Check an agency content draft for reader fit, required information, factual support and final-version approval.
Capability Checks
Reviewing a paid media agency's reporting transparency
Inspect a paid media agency's sample report for conversion definitions, account changes, cost records and uncertainty.
Capability Checks
Reviewing agency capabilities by service
Assess an agency's technical SEO, paid media, content and design capability using evidence suited to each service.
Renewal Decisions
Reviewing an agency against the original engagement goals
Reconstruct agreed goals, delivery obligations, client inputs and evidence before judging an agency’s past work.
Renewal Decisions
Reviewing cancellation and notice terms
Cancellation terms should tell both parties what happens if the work ends early.
Proposal Comparison
Reviewing data sources behind agency performance reports
Trace agency report figures to their source, check metric definitions and reconcile differences without hiding them.
Agency Onboarding
Running a kickoff around outcomes and responsibilities
A kickoff is useful when it resolves choices that would otherwise stall delivery. Send factual background before the meeting and use the live time to agree on …
Capability Checks
Separating a performance problem from a poor brief
Compare the brief, delivered work, client inputs and outcome measure before deciding what to correct in an agency engagement.
Pricing Models
Separating media spend from agency service fees: bill check
Distinguish ad purchases from agency work, check who pays the platform and reconcile approved spend with billed costs.
Proposal Comparison
Separating paid listings from editorial assessments
How to identify sponsored agency placements and keep their presentation separate from evidence-based editorial reviews.
Agency Onboarding
Sharing business context without exposing unnecessary data
An agency needs enough context to make sound decisions, but it rarely needs the whole customer database on day one. Match each data request to a task, a permitted …
Agency Briefs
Shortlisting agencies for a website rebuild
Shortlist website rebuild agencies by examining their release experience and who would own content, integrations, accessibility and URL changes.
Capability Checks
Specialist agency versus full-service agency
Compare specialist and full-service agencies by the depth of work required, the coordination your team can provide and who owns each handover.
Pricing Models
Spotting assumptions hidden in an agency quote
Find volume, client-work, cost and tax assumptions in an agency quote, then resolve material gaps in writing.
Agency Briefs
Stating constraints without prescribing every solution
Separate firm requirements, preferences and untested assumptions so agencies can propose workable solutions within real limits.
Agency Onboarding
Tracking repeated delivery problems with evidence
Record specific agency delivery misses, check client dependencies and verify whether corrective action solves a repeated problem.
Agency Briefs
Turning a business problem into an agency scope
Translate an observed business problem into agency work packages, deliverables, dependencies and exclusions without assuming the solution.
Agency Briefs
Writing an agency brief
Write an agency brief that explains the problem, desired outcome, scope, constraints and information needed for a useful proposal.